HEALTHCARE | ENTERTAINMENT
GAME ON CANCER
Cancer Awareness
In the campaign against cancer, Henry Ford Health System partnered with DBA to build a movement.
Influencer Engagement
We engaged influencers who could tell our story for us.
1. We teamed up with the Detroit Lions for a Super Bowl launch.
2. We connected employees in social media for mammography.
3. We engaged with referring physicians for robotic prostate procedures.
4. We increased referrals with a multi-platform campaign.
WIN THE GAME OF INFLUENCE IN HEALTHCARE
People Don't Engage With Corporate Messaging. They Engage With People.
We started doing online physician chats and patient support groups in 1999. Today, consumer social pages drive 800% more organic reach than corporate pages in Facebook and Instagram.
Our influencer model is more relevant than ever.
Services Completed:
OMNICHANNEL
MEDIA STRATEGY
Digital, broadcast, out-of-home – we've got you covered when it comes to creating a unified brand identity across multiple channels.
Examples
CAMPAIGN
STRATEGY
Thinking things through, outside the box. That's just how we do things, and that's how we help you do everything.
Examples
LET'S
WORK
Do you have a branding, advertising communications or digital marketing need? Please tell us about it, and a consultant will respond within minutes to set up a no-obligation conversation.
PHONE NUMBER
248.601.5222
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BETTER BRANDS FOR A BETTER HUMAN CONDITION®
