Our client, Warner Bros., couldn’t gamble on Yogi Bear “going viral” in social media. They needed a solution to sell DVDs in stores and streamed videos on Netflix. So, we looked to moms.

By syndicating digital games and quizzes to mommy bloggers and family movie review portals, DBA invented Hollywood’s first digital content syndication. Of the many influencers in social media, it was the mommy bloggers that drove the most engagement.
BETTER BRANDS FOR A BETTER HUMAN CONDITION®